Friday 11 October 2013

UNIT 1 P2

Task 2-Effective Communication- P2, P3, M1
P2-Explain the principles of effective communication

Produce a word report that explains the principles of effective communication. It must discuss 3 points from each of the areas outlined below.

Effective communication

Effective communication is communication which can be viewed in all positive aspects available, although if you are addressing someone from a different culture, words may be accidentally used which can offend them. Communication can vary from written language and verbal language.

General skills

There is a variety of general skills you must acquire to be able to communicate with others positively.

  • Cultural differences can be a problem when  trying to communicate with someone you are not familiar with, for example if you tried to use a word, phrase or slang term which meant something pleasant in English or the area you are from and the audience is not familiar with it; they could misinterpret it and could be extremely offended which could cause the presentation to fail as a whole.  

  • Adapting content to suit the audiences needs is vital if you are working with a presentation which could include information for both adults and children. Children often prefer to visually see information from the use of only diagrams, which they can interactive with and adults generally prefer a variety of short text samples and diagrams. If a presenter had children in the morning and adults to address their presentation to in the evening, they would have to modify it throughout the day to suit the desired audience, for example; more valued information would need to be implanted into the presentation.

  • Accuracy is important if you intend to use facts and secondary information. Good information will be more expensive than secondary information but it will be more reliable and valid. It is also important the facts you used a referenced, for example if the presentation is on poverty and claim that there is a certain percent within the area that suffer from poverty you must have evidence to backup such a claim and to be accurate with the facts.
Interpersonal skills

Skills that allow you to interact with individuals while communicating is a key part of transacting information.
  • Methods of presentation are important when addressing an audience or individual. How you present it could vary depending on who the audience are, for example if the audience is a group of investors, you will want to interact with them to influence them to invest in your and your product. This could include allowing them to sample the product and review it verbally directly to the presenter. 

  • Positive and negative language can be used to express opinions and emotions towards your presentation or an opposing presentation. For example, good language can be helpful when interacting with an audience and being polite and complimenting when the audience addresses the presenter with an answer or question. Negative language could be used to influence a negative impact on an opposing presenter for example, if you was going for a job interview alongside another individual capable of doing the job, you could research on their history and find a reason why they are a bad candidate for the employment. It can also be used to offend someone or be polite to someone, if you want to hurt an individuals feelings you can use negative language and if you want to make someone happy, the use of positive language is essential. 

  • Active engagement is a really good skill to have when communicating with other individuals as it can create a positive environment and can be used for collaborating within groups. An example of active engagement is team work, big companies such as Disney employ individuals to do certain jobs which can benefit the company, for example Disney would hire a group of software animators to animate their short films and the final product will be determined on how well the group worked together.
Written communication skills

Written skills are important for types of communication when you are presenting a piece of work.



  • Spelling and grammar skills are important when writing up someone like a report or presentation. Making sure you spell words correctly and use the correct punctuation is vital. If you present information in a word document to your boss and you have errors in the grammar and spelling, the boss may find it difficult to read and understand which can result in the writer having to re-write and redo the document to make it beneficial for the target audience, in this case the boss.

  • Structuring your work is very important as it is clearer to understand and more efficient to read. Structuring means you make something easier to read. For example, using headers and sub headers to indicate what the paragraph is about and using contents pages to indicate where the certain information is located is how you should struct a piece of work.

  • Proofreading is extremely important in written communication because when you type or write something you mind may begin to wander causing you to mistype or use the wrong word. Proofreading is where you read over what you have wrote to verify if it is is correct and doesn't have any errors, if you do not do this then submit a certain piece of work someone, for example your employer and they read it and they cannot understand it will reflect very negatively on the writer.

Lewis Woolley

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